The decisive success factor of a web presence is the link between the business and marketing strategy on the one hand and the web strategy on the other.

The website has a stronger impact on success if it is:

• Strategically positioned
• Organisationally anchored
• Technically integrated

The way to do business is changing rapidly with the development of a global market. Depending on your web and marketing strategy a good website can transform your business and generate value. Whether your business seeks:

• simply an electronic presence
• or a full and scalable e-commerce solution

It is essential that your offline presence and corporate image are carried through to the web.