4- Supporting electronic transaction
Your website will enable your clients to pay on-line. Transactions will be quicker if they are supported by your e-commerce system. Buying has never been easier. Moreover, security is not a problem anymore as it is now more secure to pay on-line than by cheque.

5- Fostering community
This makes existing and potential clients keep coming back onto your website. Then, they are much more likely to purchase on-line or contact you.