3- Personalizing interactions with customers

• Customise your services by analysing your audience:
  
  
  • Build a database
  • Target your existing and potential clients
  • Build up statistics on who your clients are and where they come from
    

 

• Personalise the website for the customer using their details and a password:
  
  
  • It makes customers feel that you are interested in them individually and therefore expect good services.
  • As you have more details about customers, you can show them relevant information, so that they don't get lost in your website. They find the right product with little bother and are therefore more likely to buy.